In the modern digital world, the abundance of mobile apps in the app stores is a fabulous advantage that users enjoy. The huge volume creates a cut-throat competition which makes it a massive challenge for businesses who want to develop mobile apps in a bid to boost their business.
It is quite surprising to know that as many as 80 to 90% mobile apps are abandoned after just one use of it. A research indicates that an average app is likely to lose around 77% of its Daily Active Users (DAU) within just three days from the time it has been installed.
It is important to understand that launching an app doesn’t necessarily mean that things will go as per your plan. On your way to success, you’ll hit some bumps along the way. 30% of mobile applications fail within 12 to 18 months of their launch.
Here are some of the top ways you can counter the incidence of your mobile app failure.
There is no denying the fact that majority of apps we see today are replicas of a few popular ones. The users are always in search for innovation and failure to come up with something that satisfies them creates a great amount of frustration, disappointment, and loss of trust.
There is very little chance of replicas getting successful. For instance, if all the textile makers’ start making the same style of fabric and clothing, then the competition among the market players will be high, however, the buyers will be less interested.
This is similar in the case of smart-phones, all the replicas, whether iOS or Android, are doomed to fail.
The marketers have a vital role to play in such a scenario, their survey results of the market holds the key, as this will exhibit the user pain points, which consequently can prove to be your model of app creation.
It is of utmost importance for mobile app developers to carry the due diligence and homework in order to be well prepared about the target audience and the platform of the mobile apps. Unfortunately, in a lot of cases people are sure about the mobile platform, even then their decision is not based on mindful deliberations.
It is highly imperative for you not to pursue a certain platform just because it matches your predisposition. The most crucial element here is your selection of mobile platform, because it needs to be of the preference of your target audience.
It is not entirely true that unsuccessful apps are not just the result of the issues pertaining with the performance of the app, quality, or user experience, but in fact because of the platform that hasn’t been thought and studied carefully.
The problem with app developers is they are mostly reactive. From this reactive state many development setups discover the superior endorsement of the application monitoring practices.
If you are having the correct and strict lines of troubleshooting processes and tools, then you are highly probable to identify key trends, patterns, and behaviors of the intended market.
This can help you substantially to easily instrument your code and redeploy, channeling all data to monitors immediately and detecting spikes, error, and smoking guns.
This is exactly where things have become extremely reactive in nature, having a heavy dependence on emergency measures in future. On contrary, proactive measures undergo the things before they actually happened, giving you a great chance of having mega success.
The present world is high-tech. The role of technology has been rampant in the development of mobile apps. Technology is the backbone of app development.
Negative reviews can be poisonous for an app, so be vigilant, and anything that slows performance causes errors, or crashes an app can lead to negative reviews.
However, the technical issues are far beyond bad network, battery management, or null pointer exceptions can indeed be difficult to trace.
This is where the role of the technology comes into the equation. Successful developers are quite good in making the optimal use of technology. You don’t want your app to start behind the 8 ball, as then it makes it quite impossible for you to keep competing and winning.
A remarkable number of apps that get obsolete, after the first use, find it difficult to get the balance perfect. The problem in such instances are they offer too few features for users to work with.
The other side of the story is you bombard them with loads of features, irrelevant ones, and users end up being confused with what to do with them.
If you are under this impression that a feature-loaded application is a sure shot success, then you are mistaken, and it might turn to be an exact opposite scenario. Excessive features can puzzle your clients and may end up pushing them to opt for something more particular to their needs and wants.
A sufficient number of features should be put on display, after having a proper study of the usability of the application along with the devices in which it will be used.
The strategy underlying the marketing of your app is a critical step, especially when it is about the timing and the dynamics of the target audience. It is extremely significant for the developers to carry out thorough research about their product, so that a rich user experience can be created. Only such kind of experience can bring resounding success to the apps.
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