Insights

Optimizing In-Salon Brand & Product Display for Improved Cash Flow

Our Innovative Journey from Concept to Launch

Appiskey partnered with a virtual retailing service to build an online kiosk that augments the retail area in salons through interactive display monitors. The idea behind the virtual salon kiosk was to ultimately maximize savings by reducing the costs associated with inventory management.
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Our Partner Wanted A Virtual Kiosk for Salons & Independent Stylists

Salons struggle to keep up with profit margins due to poorly managed recurring expenses. Among salaries & wages, utilities, rent, and other recurring expenses, product inventory can easily become a seasonal expense with the help of some measures.

Thus, to address these problems, our client needed us to build a digital kiosk for salons and independent stylists that would display and sell products without investing a single dime in inventory.

Our virtual kiosk was also expected to enhance retail areas in salons through Augmented Reality, run advertisements, and educate consumers regarding products specific to their needs.

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Discover

  • Wireframes
  • UX Design

Design

  • Branding
  • Design System
  • UI Design

Develop

  • Elixir + Phoenix
  • GraphQL
  • React

Challenges That Steered Us Forward

Our partner was on a tight schedule. Therefore, we got to work right away to build an MVP that posed maximized reusability, well within the designated timeline.

Since our focus was on creating a platform that leveraged seamless collaboration between Salons, Stylists, Customers, Distributors, and Vendors, the team focused greatly on treating the User Interface (UI) of the product as one of the key features.

Other than that, our team conducted feasibility studies to ensure the app would work seamlessly on larger display devices.

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Appiskey’s Light-Bulb Moment

Our experts found a boilerplate on WordPress that seemed like a perfect match for the client’s requirements.

Our Business Analysts carried out extensive flow charts, while our developers utilized reusable components in WordPress to map out the requirements.

The Design Team created aesthetically appealing shelves for displaying the products.

Et voila! After another quick feasibility study, our Android team came across an LED display that supports Android apps.

Technology Used

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    Android Studio

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    Firebase Crashlytics

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    Kotlin

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    MVVM

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    Stripe

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    XML

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    Functional

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    MySql

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    PHP

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    Wordpress

Gap Filled In The Industry

Our experts put their thinking hats on and conducted multiple studies to determine the challenges that salons commonly face. Thus, they found out that slow-moving and dead stock is why salons often struggle with their cash flow.

With the retail industry undergoing rapid changes, beauty salons had to go the extra mile to find their silver lining in those changes.

That’s what our client intended to change. Their primary focus was to enable salons to save money on the upkeep of inventory. Thus, our team assisted in creating an MVP that worked on larger display units and functioned like a comprehensive product directory with value-added features including AR simulations, advertisements, and displaying educational content.

Additionally, our experts added a built-in store feature for the app, where consumers would shop for the products and have them shipped directly. Once again, a win-win situation for salons since they wouldn’t have to go through the hassle of procuring the product themselves.

What Our Clients Say

Our expertise in developing and marketing customized software solutions has produced tangible results for our clients, which includes an increase in lead generation, customer conversion and ultimately customer satisfaction.

Their scope of work is priced fairly, which makes them stand out compared to other developers

Eman Adoghee

Co-Founder, Giibox

You all have been really good to work with! Our hopes are at an all-time high. Cheers to GoGym app and Appiskey!

Elliot

GOGYM Team

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